A strategy needs to be put in place before design begins. The strategy should focus on who the audience is, what are they interested in, and how to best answer their questions. Basically, who would be searching for an architect, what are the criteria for selecting an architect and why should they/how can they hire you. After all, most architects are brilliant minds with fascinating things to say.
In a world that is constantly evolving, some things remain constant. One is our commitment to the environment through a sustainable approach to architecture and engineering. Another is the passion for design that we all share. Everything we do, from the smallest object to the largest masterplan, is a team effort.